Festival The festival is more than music and food; it is the celebration of the Puerto Rican culture. It is also a time for the whole community to learn about our rich culture. Traditional Puerto Rican music attracts island traditionalist, while the more modern Reggaeton music entertains the youth. The festival is a family event, providing a social atmosphere for families to mingle and enjoy authentic foods while allowing time for the kids to play games. Typically a 2-day event (Saturday & Sunday), the festival and parade draw an estimated 3,000 – 5,000 a day. Our goal for this year is to bring a mainstream act to draw larger crowds. By participating as a sponsor, your company can gain branding exposure to the crowds we draw. Sponsor a high profile artist or join one of our sponsorship levels. The opportunity for brand exposure is priceless because we advertise our events through multiple media platforms (online, print, radio, and television). View video clips from our festival here!